introducing consumption and debt: a divine comedy

so here begins some postings from one of the academic questions i posed this year in my Cultural Studies program. we had an assignment in our "Class on Class" to go through the steps of researching a topic, but not to actually write the final paper. the idea was to gain mastery of the research process itself, which is indeed extensive and nothing to thumb your nose at.

so now i'm going to write that final paper! or at least, blog it for now. i have a start based on a mini-synopsis we had to write up for our final presentations, and i'm going to use that to launch into a larger quest to explore the potential answers to my question: why is consumption still gendered as feminine, and why do women tend to be blamed for consumption in popular narratives?

for my base narrative, i'm focusing on the film adaptation of Sophie Kinsella's Confessions of a Shopaholic, but my project may delve into other texts and films as my research continues. i think she is a brilliant writer and it is interesting to see how she defines problems of consumption, and how they are rewritten by Hollywood in the 2009 film.

so, here goes!

* photo courtesy of http://www.cablecarcouture.com/retail-therapy-at-blend-fashions/

we must sell more shoes!

hmm. here's what i've basically been concluding from my research for my consumer debt v. consumer fantasy project, of which confessions of a shopaholic forms a base text: capitalism doesn't make sense. or, republicans who say we are in debt only (and please note the qualifiers 'who say' and 'only') from overspending, don't make sense. because here's basically how the picture is looking:

1. consumption = bad

2. consumption = gendered (aka feminine, because everyone knows women love shopping!)

3. consumption and especially women's consumption = downfall of economy

4. women, stop buying shoes!

5. CEO of D.S.W. Shoe Warehouse = "we must sell more shoes!"

6. capitalism = whose bright idea was this anyway?

ok i actually don't have such a major problem with capitalism–only with people who pretend it's perfect but blame, in popular media, the undeserving poor wanting houses and frivolous women having credit card debt for every national evil. paul krugman has an interesting blog discussing the problems with this limited assessment of national debt, which my professor just turned me on to, which i'm hoping to incorporate in my presentation somehow...except i only have 15 minutes to talk, so we'll see.

p.s., i realize that if you are outside of my culture studies class, or of the texts i've been reading, this may be a bit nonsensical to you. but i have to vent, so thanks for reading.

fashion...it's within all of us

ok, so i think i finally figured out what to focus my fashion/consumerism/gender identity project on. thank heavens. here it is:

the question: how does mainstream fashion and consumerism dictate, influence, or offer an alternative to a middle-class, white, heterosexual identity? the discussion i want to center in on is specifically, how white, middle-class, heterosexual identity is promoted through clothing retail and shopping-centered literature, and how the public responds to this. the popularity of narratives like Confessions of a Shopaholic suggests that the white, middle-class, heterosexual image being portrayed in the narrative, is positively received by a large population, despite the probable evidence that this narrative hardly reflects the reality of its readers. why? if fashion consumption and fashion-narratives that promote a certain dominant image, are widely received even if they are unrealistic, then either the public sees itself as part of that identity whether or not they are, or else the public sees something else within the discourse of mainstream fashion and consumerism that it identifies with.

i like when people say they're not influenced by fashion. guess what: unless you make your own homespun broadcloth out of plant fibers you've picked yourself from a nearby field, with a machine you've handcrafted out of parts of trees that you found in the woods, then you are influenced by fashion.